Unveiling the “X” Element
BCG X Brand Launch
Boston Consulting Group consolidated its venture capital arm, Digital Ventures, and other businesses under a new brand, BCG X. I worked with the good folks at BCG to create a set of moody sequences that unveiled their new brand element “X”.
My concept was to lead the eye with abstract, closeup vignettes of neon lines and reflections that ultimately materialize into a dynamic, shape-shifting logo reveal.
Category
Brand Design, Motion Graphics
Role
Design, Animation
BCGx’s global brand film uses the X animation as the neon thread that ties the narrative piece together.
