Katy Perry — "Roar" Music Video & Campaign
Poster — I was responsible for creating the official poster for Katy Perry's hit song "Roar" to build hype before the music video's release.
While Vevo used this to market the hype, fans were able to download this as a phone screensaver. Eventually, this poster was sold at Katy Perry concerts.
Music Video — I collaborated with talented artists at Mirada to create illustrative key moments in the music video.
Role
Illustration (Poster), Matte Painting (Music Video)
Studio
Mirada
Creative Director
Jonathan Wu
Edit
Jing Zheng