BCG Digital Ventures — Global Identity 2015: Motion
I was part of a small team responsible for refreshing BCG Digital Ventures' global brand identity. Through movements of the typography bespoke to each industry, this motion piece narrates a manifesto that expresses the innovative and creative side of the company and seamlessly embeds itself into the home page of the website.
Role
Design, Direction, Animation
Creative Director
LaMer Walker
Lead Brand Designer
Sho Rust
Global Style Guide & Motion Graphics Assets
To ensure the coherency of video production for all offices globally, I was also responsible for making logo animations as opening/end cards.
Governing all Digital Ventures visuals with a custom grid
BCG Digital Ventures employs many forms of deliverables. My creative partner Sho Rust and I created a grid that would unite all formats from print, web, and video. I then created a video manual of how to properly use the grid in order to educate the global designers of this company on how to use it.
Sydney Office Launch Event Branding
One of the new Digital Ventures offices in Sydney opened and hosted a launch event for which I was tasked to extend the BCGDV branding.
"Design at BCG Digital Ventures" Mission & Culture Film
I was part of the production team that produced this external-facing bio about the design culture of BCGDV. On top of making title cards and storyboards, I designed and animated the chapter that highlights "6 Strategic Design Capabilities."
