Equbot - Brand Launch
I was invited to expand the brand identity and design for the launch of EquBot, from their first appearance at Tech Crunch to public announcement at NYSE. Working closely with their founders, I was able to help develop a script with product designer Sean Whelan that delivers a complex content for everyday users.
Role
Art Direction, Script Writing, Design, Animation, Book Layout
Creative Partner
James Yi
Early visual explorations
Editorial Content
I extended the visual language on to print and web editorial content, touching on topics of Equbot technology, investment solutions, and the company's mission & story.
