Defining Tech
With Artistry

Boulevard’s customers are in the self-care industry, mostly salons and spas. There is a level of artistry and care put into their craft as they make their clients feel beautiful. As their operating system and business partner, we reflect their world by embodying intricate line drawings and photography. Our aesthetic is inspired by tattoos, which often depicts ideas or stories in unconventional ways. This direction allows us to be playful in explaining our technology.