Repositioning a tech brand to be more than just software

Boulevard Website Redesign

Right after Boulevard's rebrand, I extended the brand across all marketing fronts, starting from their website. It needed to be visually appealing and, ultimately, lead-generating. Working closely with the CEO, product marketing, and engineering, we identified the key ways of communicating with our demographic and restructured an entirely new website accordingly.

We distinguished ourselves from competitors through sassy copywriting, unconventional illustrations, and creative interactions while ensuring scalability and ease of use.