Repositioning a tech brand to be more than just software

Boulevard Website Redesign

Right after the rebrand, I had to implement the brand across all marketing fronts, starting from Boulevard’s website. It needed to be visually appealing and ultimately lead generation. Working closely with the CEO, product marketing, and engineering, we identified the key ways of communicating with our demographic and restructured an entirely new website accordingly.

We distinguished ourselves from competitors through sassy copywriting, unconventional illustrations, and creative interactions.