Boulevard
Rebrand

Boulevard is a high-end business management platform for salons and spas. It is the operating system for businesses for managing staff and inventory, scheduling, marketing, payments, and much more.

Our challenge was to reshape the way our customers think about software companies and view Boulevard as a business partner. By reinventing the way self-care industries run their businesses, Boulevard needed a visual language that reflects the artistic and expressive nature of stylists and beauty professionals.

Working closely with the CEO, I redesigned and articulated the visual identity of this brand before implementing it across marketing and product. On top of the brand guidelines, I also oversaw the redesign of the marketing website, blog, and official brand video.